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File Guide

Vector Files (Print, Large Format, Source Files)

Vector files are used anytime your logo needs to be printed, scaled, or reproduced at high quality. They are resolution‑independent, meaning they can be enlarged infinitely without losing clarity. These are your master production files.

AI .AI — Adobe Illustrator

  • Native Illustrator source file
  • Best for designers, not general use
  • Unlimited resolution
  • Not for web use
  • Often redundant if EPS + PDF are provided

PDF .PDF — Vector PDF

  • Viewable on any device without special software
  • Can contain editable vector artwork
  • Ideal for sharing with vendors
  • Not intended for direct web use

EPS .EPS — Encapsulated PostScript

  • Universal vector format supported by most professional design tools
  • Ideal for print shops, embroidery, signage, and packaging
  • Unlimited resolution
  • Not for web use
  • Often considered the “master” production file

SVG .SVG — Scalable Vector Graphic

  • Vector format for websites and apps
  • Crisp at any size on any screen
  • Small file size
  • Supports transparency
  • Ideal for responsive logos, icons, and UI
  • Not recommended for print unless approved by a designer

Raster Files (Web, Screens, Digital Use)

Raster files are pixel‑based and used for screens, websites, and digital applications. They cannot be enlarged beyond their original size without losing quality.

JPG .JPG — JPEG

  • Best for photos or complex images
  • Always includes a background
  • Small file size, loads quickly
  • Not ideal for logos requiring transparency
  • Cannot be enlarged beyond 100%

PNG .PNG — Portable Network Graphic

  • Supports transparency
  • Great for logos, icons, and UI elements
  • High color accuracy
  • Larger file size than JPG
  • Cannot be enlarged beyond 100%

WEBP .WEBP — Modern Web Raster

  • Smaller file sizes than PNG/JPG
  • Supports transparency
  • Ideal for high‑performance websites
  • Not supported in some older software

Brand‑Specific Supporting Files

These files support your brand identity beyond the logo itself. They help designers, developers, and vendors work consistently across platforms.

Color Palettes

  • .ASE — Adobe Swatch Exchange
  • .ACO — Photoshop Color Swatch
  • .CLR — Apple Color Palette

Font Files

  • .TTF — TrueType Font
  • .OTF — OpenType Font
  • .WOFF / .WOFF2 — Web Font Formats (required for websites)

Textures, Patterns & Brand Assets

  • .JPG / .PNG — Raster textures and backgrounds
  • .SVG — Vector icons, patterns, and UI elements

Brand Guidelines

  • .PDF — Primary brand guide
  • .HTML / .MD — Digital brand system files