Quick Style Guide
Innovative | Imaginative | Humorous
Logos
Choose the logo you'd like to download.
Primary Logo
Alternate Logo
Primary Colors
Rich Black
CMYK: 85-75-44-35
RGB: 18-33-44
PMS: 2767U / 2380C
HEX: #11212c
Gunmetal
CMYK: 80-66-33-20
RGB: 24-45-60
PMS: 295U / 2377C
HEX: #192d3c
Celestial Blue
CMYK: 66-10-0-0
RGB: 74-163-218
PMS: 2995U / 2925C
HEX: #49a2da
White
CMYK: 0-0-0-0
RGB: 248-252-254
HEX: #f8fcfe
HEX Colors
Choose the color below to copy the hex color.
#0F1E28
#11212C
#132430
#152733
#162936
#182B39
#192C3B
#192D3C
#1E3647
#233B4C
#283F50
#298CCA
#3997D2
#49A2DA
#5CACDF
#6EB6E4
#7DBEE7
#8BC5EA
#A7D3EF
#C4E2F5
#D2E9F8
#E0F0FA
#EFF7FD
#F8FCFE
#FCFEFF
#FFFFFF
#FAFAFA
#F5F5F5
#F2F2F2
#EFEFEF
Grey Scale
Grey Scale colors should only be used when color printing is impossible.
Eerie Black
CMYK: 0-0-0-95
RGB: 25-25-25
HEX: #191919
Jet
CMYK: 0-0-0-90
RGB: 50-50-50
HEX: #333132
AntiFlash White
CMYK: 0-0-0-5
RGB: 239-239-239
HEX: #efefef
Fonts
Font resources
Neue Haas Grotesk Display
Headlines and Callouts
Weight: 900
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Poppins Light
Paragraph and Information
Weight: 300
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Poppins Light Italic
Italic and Special
Weight: 300
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz