Our Logo
The Graphic Finesse Logos should be used without alteration to officially brand items. Be sure to review the following for specific usage guidelines for each version.
LOGO VERSIONS
Our logo is provided in full color, alernate full color and white five approved versions of each. Each logo should be used without alteration to officially brand items. Be sure to review the following pages for specific usage guidelines.
IN TEXT
In text, Graphic Finesse should appear as two words in upper and lower-case with a capital “G” for Graphic and a capital "F” for Finesse. In sentences, the Graphic Finesse artwork is never to be used in place of text.
Proper Use:
The Graphic Finesse logo is our most valuable brand asset.
TAGLINE
The Graphic Finesse tagline is “Branding and Creative”. There are two approved logos with the tagline included, stacked and emblem.
THE CLEAR-SPACE RULE
Always position our logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.
The minimum clear space for the Graphic Finesse stacked and horizontal logo is defined by the height of the letter “g” from the word graphic.
The minimum clear space for the Graphic Finesse brandmark is defined by the width of the bowl of the “g” from the letter g.
THE MINIMUM SIZE
When reproducing the Graphic Finesse logo, be conscious of its size and legibility. Use common sense, a logo that is too small ceases to serve any useful communication function. In some cases the tag line may become too small to be legible and should be removed or a subtle outline should be added to it to ensure a crisp and clear reproduction.
The minimum size for the stacked Graphic Finesse logo with the tag line should never appear less than 2” wide.
The minimum size for the horizontal Graphic Finesse logo should never appear less than 2.6” wide.
The minimum size for the Graphic Finesse brandmark should never appear less than 0.25” wide
LOGO MISUSE
These examples describe how NOT to use the logo, but do not include all instances of misuse
DO NOT
- Alter the marks in any way.
- Use any part of the marks as part of another word.
- Redesign, redraw, modify, distort, or alter the proportions of the marks.
- Surround the marks with—or place in the foreground over—a pattern or design that has not been approved for use with the TrailQuipt brand.
- Rotate or render the marks three-dimensionally.
- Add words, images, or any other new elements to the marks.
- Replace the approved typeface with any other typeface.
- Enclose the marks in a shape or combine it with other design elements or effects.
- Modify the size or position relationship of any element within the marks.
- Add additional copy to the marks.