Our Colors

USING THE COLOR PALETTE

Our color palettes are the foundation for beautiful designs that look great with our photos. While the usage of the colors is somewhat flexible, there are some general rules to follow:
1.  The logo should always appear over white or deep blue and NEVER over light blue.
2.  Use our primary palette when possible.
3. Create contrast using combinations of light and dark colors.
4.  Darker colors can be made slightly transparent and overlaid on photos.
5. Use our grey scale color palette sparingly, particularly the lighter colors.

THE COLORS

Using a blue monochromatic color harmony we derived three essential brand colors to use throughout the Graphic Finesse brand identity. The first color is a slightly desaturated deep blue. We chose this color for it’s high contrast appearance that maintains it’s elegance while communicating dependability. The second color is a calming medium blue that represents the lighter side of life and instills a sense of safety and confidence. The third color is a cool white and is meant to suggest the simplicity we provide our clients with our approach to producing and communicating complex designs.

Primary Colors

Rich Black

CMYK: 85-75-44-35
RGB: 18-33-44
PMS: 2767U / 2380C
HEX: #11212c

Gunmetal

CMYK: 80-66-33-20
RGB: 24-45-60
PMS: 295U / 2377C
HEX: #192d3c

Celestial Blue

CMYK: 66-10-0-0
RGB: 74-163-218
PMS: 2995U / 2925C
HEX: #49a2da

White

CMYK: 0-0-0-0
RGB: 248-252-254
HEX: #f8fcfe

HEX Colors

Choose the color below to copy the hex color.

#0F1E28

#11212C

#132430

#152733

#162936

#182B39

#192C3B

#192D3C

#1E3647

#233B4C

#283F50

#298CCA

#3997D2

#49A2DA

#5CACDF

#6EB6E4

#7DBEE7

#8BC5EA

#A7D3EF

#C4E2F5

#D2E9F8

#E0F0FA

#EFF7FD

#F8FCFE

#FCFEFF

#FFFFFF

#FAFAFA

#F5F5F5

#F2F2F2

#EFEFEF

Grey Scale

Grey Scale colors should only be used when color printing is impossible.

Eerie Black

CMYK: 0-0-0-95
RGB: 25-25-25
HEX: #191919

Jet

CMYK: 0-0-0-90
RGB: 50-50-50
HEX: #333132

AntiFlash White