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Color Theory

The Billings Sign Service brand combines a soft burnt sienna with a dark blue and a cool white to evoke a humble and dependable brand experience.

USING THE COLOR PALETTE

The Billings Sign Service brand color palette is the foundation for creating beautiful designs that look great with the logo, typeface and visual elements. While the usage of the colors is somewhat flexible, there are some general rules to follow:

  1. The primary color palette should be used whenever possible.
  2. The logo should appear over Burnt Sienna, Alice Blue or Gunmetal whenever possible.
  3. When using Burnt Sienna as a background be sure to use the white version of the logo for maximum visiblity and aesthetics.
  4. Always create contrast using combinations of light and dark colors.
  5. The black logo should only be used if absolutely necessary.

Primary Colors

Gunmetal

CMYK: 92-72-45-42
RGB: 23-39-52
PMS: 2379 c/u
HEX: #172734

Burnt Sienna

CMYK: 92-72-45-42
RGB: 237-105-64
PMS: 7416c / 7579u
HEX: #ed6940

Alice Blue

CMYK: 7-1-1-0
RGB: 233-243-249
PMS: 649 c/u
HEX: #e9f3f9

White

CMYK: 0-0-0-0
RGB: 248-252-254
PMS: White
HEX: #f8fcfe

HEX Colors

Choose the color below to copy the hex color.

#13202B

#172734

#1B2F3D

#1E3646

#ED6940

#EE7751

#EF8360

#E9F3F9

#F0F9FC

#F8FCFE