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Logos and Usage

The Billings Sign Service logo should be used without alteration to officially brand items.

LOGO VERSIONS

Our logo is provided in full color, inverse, black and white. Each logo should be used without alteration to officially brand items. Be sure to review the following pages for specific usage guidelines for each version.

Logos

Choose the logo you'd like to download.

Primary

BillingsSignService-Logo2023-RGBSCREEN_Horizontal_FullColor.png
BillingsSignService-Logo2023-RGBSCREEN_Icon_FullColor.png
BillingsSignService-Logo2023-RGBSCREEN_Stacked_FullColor.png
BillingsSignService-Logo2023-RGBSCREEN_Horizontal_AltColor.png
BillingsSignService-Logo2023-RGBSCREEN_Icon_AltColor.png
BillingsSignService-Logo2023-RGBSCREEN_Stacked_AltColor.png

IN TEXT USAGE

In text, Billings Sign Service should appear as three words in upper and lower-case with a capital “B” for for Billings, a capital "S” for Sign and a capital "S" for Service. In sentences, the Billings Sign Service artwork is never to be used in place of text.

Proper Use:
The Billings Sign Service logo is one of our most recognizable brand assets.

SPACING THE LOGO

Always position the Billings Sign Service logo for maximum impact and give it plenty of room to breathe. This will help to ensure the logo’s visibility and legibility. The following guidelines will help accomplish this when placing the logo in tight spaces.

  • The minimum suggested clear space for the Billings Sign Service stacked and horizontal logo is defined by the width of the letters “BI” from the word Billings.
  • The minimum suggested clear space for the Billings Sign Service lettermark icon is 50% of the width of the letter "B".
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brand-files_theme_clearspace_DigitalBrandGuideBase-05.png

SIZING FOR VISIBILITY

When reproducing the Billings Sign Service logo, be conscious of its size and legibility. Use common sense, a logo that is too small ceases to serve any useful communication function.

The minimum size for the stacked Billings Sign Service logo should be no less than 0.6” wide.
The minimum size for the horizontal Billings Sign Service logo should be no less than 1.5” wide.
The minimum size for the Billings Sign Service brandmark should be no less than 0.2” wide

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WHAT NOT TO DO

These examples describe how NOT to use the logo, but do not include all instances of misuse

DO NOT

  • Alter the marks in any way.
  • Use any part of the marks as part of another word.
  • Redesign, redraw, modify, distort, or alter the proportions of the marks.
  • Surround the marks with—or place in the foreground over—a pattern or design that has not been approved for use with the brand.
  • Add words, images, or any other new elements to the marks.
  • Replace the approved typeface with any other typeface.
  • Enclose the marks in a shape or combine it with other design elements or effects.
  • Modify the size or position relationship of any element within the marks.
  • Add additional copy to the marks.